Adverts have to grab our attention in a short timespan, to "get their message across". Consider adverts that you are familiar with - can you make any connections with your news story?
Use your imagination - could you open a space in this advert, or create your own advert, to grab the attention of the public. How can you highlight the problem and grab the attention of a new audience? (Ulmer, p122-3; 183-4)
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